Bild builds on the features of Trade Gothic Bold and
Trade Gothic Condensed No. 20, outliers in Jackson
Burke’s famous midcentury grot. These weights are
clunkier and narrower than the rest of the family,
echoing of Alternate Gothic and ATF Railroad Gothic.
Started in 2012 at the suggestion of Sam Berlow,
Bild is designed with a singular goal in mind: to set
a damn fine headline.