This year, with the conference entirely online, I had the opportunity to contribute a short ad for Font of the Month Club. But alas, I waited until the last minute before realizing that I have no A/V skills, I am horrible with software like After Effects. As the deadline approached, I had no idea what to make.
As I was stressing out, Typographics organizer and Type@Cooper director Cara di Edwardo encouraged me to just have fun with it. She planted the idea of doing something that recalled the pages of a tear-off calendar, which seemed perfect for a monthly subscription like mine. But what to do about the music?
A couple days before the deadline, I sent a message to type designer, dancer, and musician Jeff Kellem asking him if he had any interest in recording a last-minute jingle for the ad. Amazingly, he was available, and asked me if I had anything in mind. I quickly sang something silly into my phone and sent it to him.
In less than 48 hours, Jeff transformed the idea into a real piece of music, with a charming opening fanfare, a catchy melody, big band instrumentation, and vocals! I couldn’t be happier with it.