This is Baby Condor: a cut of my sparkly, contrasty typeface Condor that is, well, less sparkly and contrasty.
I would love for a stylized design like Condor to be a viable alternative to these branding sans serifs, but I know it is not. Condor is a really finicky design, especially when it comes to size.
Condor gets tough on the eyes very quickly if you set it too small. A small-size version is the only way for it to even try to compete. I still think of Baby Condor as a text-ified display font, rather than a true text font (if that makes any sense). Iâm not hoping to read any books set in Baby Condor, but I can see it doing a lot that the original Condor could not.
When a small-size version of Condor began shortly after its release in 2010, and I drew it following the approach taken by the fonts in Font Bureauâs Reading Edge Series. In addition to the lower contrast, it also has a bigger x-height and maxed-out open apertures. Its weights, and the difference between Regular and Bold, are tuned for harmonious paragraphs.
There was a talk at Typographics about the unexpected sales trajectories of fonts, and Condor certainly fits that bill for me. It didnât get much traction after its release, but in the past few years it has taken on a second life.
Showing up on packaging, in superhero films, and even on Jeopardy! And earlier this month, the Canadian Space Agency used Condor on the Artemis II mission patch for astronaut Jeremy Hansen, who recently took it from a 10-day voyage around the moon and back. Wild!
Even though it follows the small-optical-size playbook, I still think of Baby Condor as a text-ified display font, rather than a true text font (if that makes any sense). Iâm not hoping to read any books set in Baby Condor, I could see it doing a lot that the original Condor could not. For example, Canadian Space Agency Condor for supporting text in a lot of their videos, and some of those smaller uses could easily be Baby Condor instead.