Notes

March’s font of the Month: Indoor Kid

Comic books were not a big part of my childhood, but they certainly were for Ellis Bojar. After his first encounter with an issue of X-Men at the age of 10, he quickly fell in love with the iconography, the stories, the bright colors, and—you guessed it—the lettering.

Since then, Ellis has grown up to be a comics writer/editor/publisher, an advertising and publication designer, and a longtime Font of the Month Club member. He approached me initially in 2020 to see if I could help him develop a font inspired by the comics lettering of his childhood. My first inclination was to say no—I had very little experience reading comic books, and I knew that comic book lettering is a whole world unto itself…there is already an incredible array of comic book fonts out there produced by specialized foundries.

But Ellis convinced me that he was looking for something different: a variable-first comic book superfamily, with all the weights and widths and accoutrements that a typographer might expect from a workhorse sans, but designed specifically for a wide range of comics dialogue and caption styles. This month I am thrilled to send you a beta version of Indoor Kid, our first step towards that ambitious goal.

Comic book professionals still call it “lettering”, but since the 1990s, captions and dialogue in many comic books have been typeset digitally with fonts, as opposed to being hand-lettered with pen and ink. Variable fonts don’t seem to be a big part of this practice—at least not yet, but we think they should be! (And we are certainly not alone in thinking this...see for example Comicraft’s Mighty Mouth.)

First and foremost, Ellis wanted a flexible width. On a macro level, a typeface with a wide range of widths gives letterers the power to adjust the rhythm of the storytelling to fit the amount of dialogue in the story. And on a micro level, it’s extremely helpful to be able to make subtle tweaks to linebreaks and copyfit when typesetting text inside small speech bubbles (without having to resort to stretching the type).

Ellis also requested a custom Emphasis axis that would make it easier for letterers to enlarge and vertically center words or phrases within a block of text. This is a longstanding comic book practice, especially for Bold Italic text. With conventional fonts, it can involve a lot of tedious adjustments to font size, baseline position, and leading. But with a variable font, it’s a quick flick of a slider, and the letters grow from the center as the stroke weight is maintained throughout.

Ellis wanted the design to be a tribute to the pre-digital era of comic books, and most of the first year of our collaboration was dedicated to research. We dove into pages of lettering by some of Ellis’s favorites like Gail Beckett, Tom Orzechowski, Stan Sakai, Gaspar Saladino and John Workman. We were not interested in trying to revive a particular piece of hand-lettering or emulate a particular letterer’s style. Instead, we were trying to identify details that really worked in one context (how much bounce in the baseline, how much variation in the stroke weight, how much speed in the gesture) and synthesize them into a flexible system of weight and width.

Since then, it has been nearly three years of slow-burn trial and error. I would send Ellis a new batch of fonts, and he would pop them into an existing comic he liked, analyze how it compared to the original, and send lots of feedback. Without his expertise and intuitive sense of what works and what does not, I would be totally lost.

To be able to iterate over such a large designspace, my process involved a lot of spline-based drawing and some very heavy use of the LTTR/INK tool. Even though the source material we referenced was exclusively pen-and-ink, we agreed that Indoor Kid should feel crisp and “typographic”, and didn't make much of an effort to simulate the blobby, irregular edges of ink on paper. But this is very much a beta font, and I do intend to come back and give these outlines a little more TLC.

We were also sure to include features that professional comic book letterers have come to expect. Indoor Kid includes three variants for each letter to give your text a little extra bounce (not unlike the feature I recently added to Daily Special…make sure you have Contextual Alternates on!). There’s also a capital I that is serifed when it is alone and sans serif when set within a word. In addition to my standard character set, you’ll find some extra goodies in the glyph set such as breath marks, stars, hearts, and musical notes that are sometimes found in manga.

Ellis says, “I’ve wasted a great deal of my life rebuilding simple things from scratch to suit my taste. This thing is one of those things, and I could not be more proud.” I have loved the opportunity to discover comic book lettering through Ellis’s eyes, and with a lowercase already in progress, I think this is only the beginning…

February’s Font of the Month: More Daily Special

After I sent out Daily Special last month, I heard from several club members (including my own spouse!) who suggested that the font could do more to simulate the imperfections of real-world letterboard typography. 

When you set type by pushing little plastic letters into rows of felt, slight misalignments and inconsistent spacing are inevitable. And when you begin to run out of the finite amount of letters you are provided, it’s only natural to improvise—an I becomes a 1, a flipped M becomes a W, and so on. 

Your helpful feedback convinced me that physical elements like these are central to the charm of this typographic style, and deserve to be a big part of any digital interpretation. So, with that in mind, I’ve taken another month to make Daily Special even more special.

In this update (uninstall the previous fonts first!), Daily Special’s imperfection engine is governed by OpenType stylistic sets. Stylistic Set 1 shifts around the spacing between letters and rotates every other letter by up to 1.5°. It’s subtle, but it’s enough to throw off the rhythm of the text, giving everything a slightly wobble. (You should feel free to use baseline and kerning adjustments to throw things off even further!)

Stylistic Sets 2 and 3 substitute in similar letters, including flipped ones, as you might do when you’ve run out of the letters you need. This adds a chaotic element to the design, as many of the flipped letters are also vertically misaligned because of how they would sit on the rows of felt. These alternates can get pretty chaotic pretty quickly, so I suggest sprinkling them with care.

Daily Special’s original style approximates Letterfolk’s 3/4-inch letters (in this font, approximately 70pt), where the dimensional bevel accounts for a major portion of each stroke.

As the original plastic letters get larger, their bevel stays the same size while the flat face of the letter becomes much more prominent. To mimic this behavior, I’ve also added optical sizes to the family, allowing you to adjust the thickness of the bevel depending on the font size.

The new Display and Banner sizes correspond to the 1-inch (94pt) and 2-inch (188pt) sizes, respectively. I also threw in some color variable fonts with an optical size axis, because why not? Just keep in mind that these color variable fonts don’t work in all environments, including Adobe apps.

Last but certainly not least, Daily Special now has a lowercase! While the original all-caps design was directly based on Letterfolk’s house style, the lowercase is an original creation. It was commissioned by Letterfolk so that they could use it to produce a separate set of physical lowercase letters that would complement the pre-existing caps.

From a design perspective, the lowercase doesn’t offer much in the way of surprises. But I appreciate that it is able to maintain some sense of rigidity—it’s easy for chunky fonts with round stroke endings to feel soft and squishy. 

This turned out to be a much deeper dive than I expected to take into the world of letterboard typography. I hope that these new features—the rotated alternates, the letter replacement, the optical sizes, and the lowercase—make the typeface more fun to use, and create more room for designers to play within this style.

January’s Font of the Month: Daily Special

In 2017, I got an out-of-the-blue email from Johnny, someone I went to high school with. As we caught up, I learned that he and his wife Joanna started a company called Letterfolk that produced felt letter boards. You know, the kind that you’d see used for the specials board in a diner, or the menu at a café, or the directory of an office building. Or, as Johnny and Joanna discovered, the kind that is increasingly used for home decoration and family photo-ops. 

Even though they dealt with letterforms in the physical world, they were looking to create some digital fonts that could A) help users plan their letterboard designs digitally before committing them to felt, and B) be used to produce additional characters and styles of physical letterforms. And thus a typographic collaboration was born.

We agreed that, after a period of exclusivity, I could expand and repurpose these fonts for wider use. So this month, I’m excited to send you Daily Special, a dimensional letterboard color font based on Letterfolk’s house style.

Letterboard alphabets are produced in various sizes—the larger the letter, the flatter the face. This particular design replicates the three-quarter-inch letters (1.9cm, or in this font, 70pt). It is an exceedingly simple sans serif design that feels more “engineered” than “drawn”, with no stroke contrast, no optical correction, and rounded stroke endings. Its most eccentric feature is perhaps the overhang on the top of G.

Johnny and Joanna sent a letterboard and a set of their letters for me to use as a starting point. I wasn’t able to find out much about the origins of this particular style—it seems to be one of several standard styles that have been replicated by many sign companies over the last half-century. (If you have any intel, please let me know!) 

These fonts were intended to go “full circle”—they were inspired by physical letters, and they were also used to produce new physical letters, including additional characters and symbols. It was fascinating to learn a bit about how these letters were produced, and to take these logistics into account as I created the digital design. I especially loved the challenge of figuring out where to place the little tabs on the backsides of the letters so that they would sit correctly on the horizontal rows of felt.

Recently, I came back to this design and converted it from a series of stackable layers into a proper color font. The interior edges of the color fields are crisper and more “graphic” than what you would typically see from a 3D bevel effect. To me this creates a heightened sense of dimensionality, taking what is otherwise a fairly workaday letter style and making it pop.

Daily Special’s Regular style will adapt to the current color of your text, while the other styles use predefined color palettes. Of course, you can always mix your own color palettes using my Color Font Customizer or CSS font-palette-values. And at the risk of sounding like a broken record, I want to reiterate my hope that design apps will make it possible to customize color palettes as well!

Even if you don’t plan to produce tons of little plastic letters, I could imagine Daily Special being useful in book covers, posters, and logos that reference the vernacular, prefabricated signage we encounter in our daily lives. And maybe it could even be taken outside of the letterboard context altogether—regardless, I’m excited to see what you make with it! 

December’s Font of the Month: Map Roman Compressed Lowercase

Map Roman is based on the lettering of MacDonald (Max) Gill, particularly the style he employed on the many illustrated maps he created in the first half of the twentieth century. 

The vast majority of the letterforms on these maps are capitals, but if you look closely enough, there are certainly samples of lowercase to be found. Unfortunately, most of these struck a different tone than I had gone for in my interpretation—I leaned more towards the formal elegance of his titling caps found at large sizes, while his lowercase tended to be smaller, looser, more calligraphic, and even a bit plucky. 

The lowercase I’m sending you today attempts to thread the needle between the constructed typeface that I made and the lively, humanistic lowercase that Gill drew. I’m wrestling with the notion that my “fontification” process may have distilled away too many of the handmade details from the original (no ball terminals! 🙀) and introduced too many new ones (the vertical serifs on a and e, for example). But I did work to preserve the overall spirit of Gill’s lowercase, with extra-long ascenders and descenders, unique flat connectors for p/d/b/q, and hints of calligraphy, from the extra wiggle of r to the thick crossbar and outstroke on f and t.

The tension between typographic and calligraphic is perhaps best illustrated by the ascending f and descending j. Typically I think of these letters as part of the same family, but here I’ve given the f (and other ascenders) a more typographic treatment while the j (and g and y) are endowed with graceful calligraphic swashes. 

I can’t totally tell whether embracing this tension is a good thing, or just a weird impulse from my sleep-deprived brain. (My twin daughters are now five weeks old, by the way, and are doing great!) But consider this a first draft, and a sign of more swashy things to come for Map Roman. 

November’s Font of the Month: Pomfret Optical Sizes

I hope you don’t mind that this month’s mailing is a quick one! My wife Emily and I are celebrating the early arrival of our twins, Astrid and Hazel, who were born less than a week ago. All is well, but I thought I had more time! 😅

This month I am sending you something else that is small—Pomfret Optical Sizes.

Longtime club members may remember Pomfret, a typeface I began in 2020 after Roger Black encouraged me to seek inspiration in the work of Bertram Goodhue.

I drew the typeface with razor-thin hairlines, which turned out to be a double-edged sword. I loved how they glimmered at the very largest of sizes, but they could be a headache-inducing liability in practically any other context.

Pomfret’s new Micro size is sturdy, wide, and slabby—a big departure from the delicate, slender serifs of the original Banner style.

While the Micro isn’t quite as elegant as the original Banner style, it opens the door to useful interpolations between the two extremes. These can take the edge off of Pomfret’s super-high contrast and ensure that its hairlines never disappear.

These fonts are very much a work-in-progress—caps only, with a limited character set and features. But I see them as a first step towards a proper text family for Pomfret, designed for extended reading.