Notes

February’s Font of the Month: More Daily Special

After I sent out Daily Special last month, I heard from several club members (including my own spouse!) who suggested that the font could do more to simulate the imperfections of real-world letterboard typography. 

When you set type by pushing little plastic letters into rows of felt, slight misalignments and inconsistent spacing are inevitable. And when you begin to run out of the finite amount of letters you are provided, it’s only natural to improvise—an I becomes a 1, a flipped M becomes a W, and so on. 

Your helpful feedback convinced me that physical elements like these are central to the charm of this typographic style, and deserve to be a big part of any digital interpretation. So, with that in mind, I’ve taken another month to make Daily Special even more special.

In this update (uninstall the previous fonts first!), Daily Special’s imperfection engine is governed by OpenType stylistic sets. Stylistic Set 1 shifts around the spacing between letters and rotates every other letter by up to 1.5°. It’s subtle, but it’s enough to throw off the rhythm of the text, giving everything a slightly wobble. (You should feel free to use baseline and kerning adjustments to throw things off even further!)

Stylistic Sets 2 and 3 substitute in similar letters, including flipped ones, as you might do when you’ve run out of the letters you need. This adds a chaotic element to the design, as many of the flipped letters are also vertically misaligned because of how they would sit on the rows of felt. These alternates can get pretty chaotic pretty quickly, so I suggest sprinkling them with care.

Daily Special’s original style approximates Letterfolk’s 3/4-inch letters (in this font, approximately 70pt), where the dimensional bevel accounts for a major portion of each stroke.

As the original plastic letters get larger, their bevel stays the same size while the flat face of the letter becomes much more prominent. To mimic this behavior, I’ve also added optical sizes to the family, allowing you to adjust the thickness of the bevel depending on the font size.

The new Display and Banner sizes correspond to the 1-inch (94pt) and 2-inch (188pt) sizes, respectively. I also threw in some color variable fonts with an optical size axis, because why not? Just keep in mind that these color variable fonts don’t work in all environments, including Adobe apps.

Last but certainly not least, Daily Special now has a lowercase! While the original all-caps design was directly based on Letterfolk’s house style, the lowercase is an original creation. It was commissioned by Letterfolk so that they could use it to produce a separate set of physical lowercase letters that would complement the pre-existing caps.

From a design perspective, the lowercase doesn’t offer much in the way of surprises. But I appreciate that it is able to maintain some sense of rigidity—it’s easy for chunky fonts with round stroke endings to feel soft and squishy. 

This turned out to be a much deeper dive than I expected to take into the world of letterboard typography. I hope that these new features—the rotated alternates, the letter replacement, the optical sizes, and the lowercase—make the typeface more fun to use, and create more room for designers to play within this style.

January’s Font of the Month: Daily Special

In 2017, I got an out-of-the-blue email from Johnny, someone I went to high school with. As we caught up, I learned that he and his wife Joanna started a company called Letterfolk that produced felt letter boards. You know, the kind that you’d see used for the specials board in a diner, or the menu at a café, or the directory of an office building. Or, as Johnny and Joanna discovered, the kind that is increasingly used for home decoration and family photo-ops. 

Even though they dealt with letterforms in the physical world, they were looking to create some digital fonts that could A) help users plan their letterboard designs digitally before committing them to felt, and B) be used to produce additional characters and styles of physical letterforms. And thus a typographic collaboration was born.

We agreed that, after a period of exclusivity, I could expand and repurpose these fonts for wider use. So this month, I’m excited to send you Daily Special, a dimensional letterboard color font based on Letterfolk’s house style.

Letterboard alphabets are produced in various sizes—the larger the letter, the flatter the face. This particular design replicates the three-quarter-inch letters (1.9cm, or in this font, 70pt). It is an exceedingly simple sans serif design that feels more “engineered” than “drawn”, with no stroke contrast, no optical correction, and rounded stroke endings. Its most eccentric feature is perhaps the overhang on the top of G.

Johnny and Joanna sent a letterboard and a set of their letters for me to use as a starting point. I wasn’t able to find out much about the origins of this particular style—it seems to be one of several standard styles that have been replicated by many sign companies over the last half-century. (If you have any intel, please let me know!) 

These fonts were intended to go “full circle”—they were inspired by physical letters, and they were also used to produce new physical letters, including additional characters and symbols. It was fascinating to learn a bit about how these letters were produced, and to take these logistics into account as I created the digital design. I especially loved the challenge of figuring out where to place the little tabs on the backsides of the letters so that they would sit correctly on the horizontal rows of felt.

Recently, I came back to this design and converted it from a series of stackable layers into a proper color font. The interior edges of the color fields are crisper and more “graphic” than what you would typically see from a 3D bevel effect. To me this creates a heightened sense of dimensionality, taking what is otherwise a fairly workaday letter style and making it pop.

Daily Special’s Regular style will adapt to the current color of your text, while the other styles use predefined color palettes. Of course, you can always mix your own color palettes using my Color Font Customizer or CSS font-palette-values. And at the risk of sounding like a broken record, I want to reiterate my hope that design apps will make it possible to customize color palettes as well!

Even if you don’t plan to produce tons of little plastic letters, I could imagine Daily Special being useful in book covers, posters, and logos that reference the vernacular, prefabricated signage we encounter in our daily lives. And maybe it could even be taken outside of the letterboard context altogether—regardless, I’m excited to see what you make with it! 

December’s Font of the Month: Map Roman Compressed Lowercase

Map Roman is based on the lettering of MacDonald (Max) Gill, particularly the style he employed on the many illustrated maps he created in the first half of the twentieth century. 

The vast majority of the letterforms on these maps are capitals, but if you look closely enough, there are certainly samples of lowercase to be found. Unfortunately, most of these struck a different tone than I had gone for in my interpretation—I leaned more towards the formal elegance of his titling caps found at large sizes, while his lowercase tended to be smaller, looser, more calligraphic, and even a bit plucky. 

The lowercase I’m sending you today attempts to thread the needle between the constructed typeface that I made and the lively, humanistic lowercase that Gill drew. I’m wrestling with the notion that my “fontification” process may have distilled away too many of the handmade details from the original (no ball terminals! 🙀) and introduced too many new ones (the vertical serifs on a and e, for example). But I did work to preserve the overall spirit of Gill’s lowercase, with extra-long ascenders and descenders, unique flat connectors for p/d/b/q, and hints of calligraphy, from the extra wiggle of r to the thick crossbar and outstroke on f and t.

The tension between typographic and calligraphic is perhaps best illustrated by the ascending f and descending j. Typically I think of these letters as part of the same family, but here I’ve given the f (and other ascenders) a more typographic treatment while the j (and g and y) are endowed with graceful calligraphic swashes. 

I can’t totally tell whether embracing this tension is a good thing, or just a weird impulse from my sleep-deprived brain. (My twin daughters are now five weeks old, by the way, and are doing great!) But consider this a first draft, and a sign of more swashy things to come for Map Roman. 

November’s Font of the Month: Pomfret Optical Sizes

I hope you don’t mind that this month’s mailing is a quick one! My wife Emily and I are celebrating the early arrival of our twins, Astrid and Hazel, who were born less than a week ago. All is well, but I thought I had more time! 😅

This month I am sending you something else that is small—Pomfret Optical Sizes.

Longtime club members may remember Pomfret, a typeface I began in 2020 after Roger Black encouraged me to seek inspiration in the work of Bertram Goodhue.

I drew the typeface with razor-thin hairlines, which turned out to be a double-edged sword. I loved how they glimmered at the very largest of sizes, but they could be a headache-inducing liability in practically any other context.

Pomfret’s new Micro size is sturdy, wide, and slabby—a big departure from the delicate, slender serifs of the original Banner style.

While the Micro isn’t quite as elegant as the original Banner style, it opens the door to useful interpolations between the two extremes. These can take the edge off of Pomfret’s super-high contrast and ensure that its hairlines never disappear.

These fonts are very much a work-in-progress—caps only, with a limited character set and features. But I see them as a first step towards a proper text family for Pomfret, designed for extended reading.

October’s Font of the Month: Megazoid Italic

Megazoid is not a font begging for an italic companion. It’s not some bookface that needs a secondary style. And it’s definitely not in need of added emphasis. 

It’s easy to forget that Italics were not originally the sidekicks they are today. Entire books were rendered in the italic hand and typeset in italic fonts. They represented an independent way of thinking about the Latin lowercase that was separate from the Roman style and more connected to the flow of handwriting. 

Megazoid is about the furthest thing from handwriting. It’s a typeface built up from pure geometry—squares, circles, and trapezoids. But what if I attempted to harness those same shapes, and reassemble them with an Italic mindset? It feels like it shouldn’t work, but Megazoid Italic turned out to be one of the most perversely fun italics I’ve ever worked on.

Megazoid is rooted in basic, unsophisticated geometry, so it was of paramount importance that its circles remained circular. This became my furthest foray into the exciting world of rotalics, where Italic letterforms are rotated more than they are skewed. It almost requires that you tilt your head, transforming the reading experience from 😂 to 🤣, at least when you’re reading something funny.

Even though Megazoid does not go full-on rotalic, there is evidence of the approach in letters like O/o and the circular counters, which are identical to the Roman. You can also see rotation at work more subtly in the curves inside the counterforms of letters like n and the slight curve on the bottom of p before it meets the descender.

I chose a 15° italic angle because it matches the 15° angles already present in the diagonal letters such as A/V/Y/v/y. These letters contain one slanted side and one upright side, and I found that they could work equally well in both Roman and Italic, so I left them untouched.

This juxtaposition of bold geometry and cursiveness has been simmering in my brain since I revived Erbar’s Lautsprescher in 2019, and it was reignited again in 2021 when I visited Cleveland, Ohio, for the first time. Aside from hosting some of the best transit logos in the country, Cleveland is where I happened to pass by Zagar Machine Tool Builders, whose distinctive logo emboldened me to draw what is probably Megazoid’s most objectionable letter, a zig-zag lowercase r. (Don’t worry, there is an alternate.)

This was the same year that Ricola moved away from the geometry in their original logo, and my original vision for this typeface was more along the lines of a connecting geometric script in that style. Over time, it distilled into a kind of Minimum Viable Italicness, with common Italic call-signs like a single-story a, rounded e, and descending f, as well as little horizontal tails protruding from the right side of letters like n/m/u/w. 

I might return to the idea of a connecting script for Megazoid someday, but I’m pleased at how effective these pared-down tails are at communicating a sense of cursiveness. They do disrupt the letterspacing quite a bit, and muddy the waters of Megazoid’s geometric purity. But they’re fun and weird—in the end, that’s what Megazoid is all about!